10/29/2022; Glendale, Arizona, United States; Jake Paul (left) celebrates after his fight against Anderson Silva during a boxing match at Desert Diamond Arena. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
- Betr, a sportsbook specializing in microbetting, has been conditionally licensed for online sports betting in Ohio
- Social media superstar and boxer Jake Paul serves as the company’s founder and president
- Betr is an affiliate of the Hall of Fame Village in Canton, Ohio
Sports betting in Ohio is going micro.
The Ohio Casino Control Commission has granted conditional approval to Betr to act as the online sportsbook administration provider for the Pro Football Hall of Fame Village. Touted as the world’s first direct-to-consumer microbetting platform for sports betting, Betr will launch its online sportsbook service on January 1, 2023 in Buckeye State as part of the official sportsbook launch.
Ohio micro-betting on the way
Jake Paul serves as Founder and President of Betr in partnership with Founder and CEO Joey Levy.
Levy is best known as the founder of Simplebet, a B2B sports betting technology company focused on simplifying the live betting experience.
This is Betr’s first sports betting license. Betr’s sports betting app will focus solely on micro bets, a type of bet that only deals with play-by-play events as opposed to outcome bets. Betr will operate solely as the Hall of Fame Village’s online sportsbook, while Rush Street Interactive will handle the company’s retail sportsbook.
Paul and Levy announced a $50 million Series A funding earlier this year. According to a press release, Betr closed a $30 million Series A led by Florida Funders in the largest investment in Florida Funders history. The Series A was oversubscribed, so the company raised an additional $20 million of Series A1 led by Aliya Capital Partners and Fuel Venture Capital.
While the Betr app will be solely focused on sports betting, the company also focuses on sports media as Paul currently hosts a weekly sports show by the name BS with Jake Paul.
Jake Paul prepares for the homecoming of sports betting in Ohio
Born in Cleveland and raised in Westlake, Jake Paul is an Ohio Native through and through. Following a boxing win over UFC legend Anderson Silva in October, Paul has always been proud of his Ohio roots and it should come as no surprise that the 25-year-old has taken a keen interest in the Buckeye State sports betting market.
During his fight with Silva, Paul and his team worked hard to promote the Betr brand and they acted as one of the sponsors for the event. A betr bot was even built and used at the event to add additional hype to the micro betting brand.
— betr (@betr) August 13, 2022
It remains to be seen how aggressively Betr will attempt to tackle the sports betting industry at large, but for now at least, Paul has made his intentions clear in his native Ohio.
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